Reasonable expectation of profit.

The criteria of “reasonable expectation of profit” is one used by government services to determine the validity of business expenses. Simply said, if you operate a business that doesn’t have a reasonable expectation of profit (if clearly there is no money to be made), your operating expenses will be refused. Logical, isn’t it? Why would someone be in business to lose money (no reasonable expectation of profit)?

Don’t worry; this is not a tax review but a logical approach to analyze your business. Look at your 2021 business plan, do you have one? Based on your plan, how much profit will you make?

When you agree to take an overpriced listing when you work with an unqualified
buyer or seller, where is the reasonable expectation of profit?

In looking at your current business model, meaning:

• the way you presently work
• your expected number of new contacts
• your expected number of listing presentations
• your expected number of new listings taken
• the number of properties you plan to sell
• your commission rate
• your ability to negotiate powerfully

How much money will you make? How much profit will you make?

1. Would you like to use proven sales techniques?
2. Would you like to learn to negotiate powerfully?
3. Would you like to list and sell 2 more properties per month this year?

Then join us January 24th and 25th and let’s put together a successful business plan that will give you … a reasonable guarantee of profit. For the first time, participants will receive the exclusive One on One 2022 Business Plan!

Join more than 500 brokers in Quebec and discover how a proven business model, a well-defined organizational management program and the interaction of a powerful coach each week can lead you to success.